Between 2019 and 2022, Atelier Paul Vaugoyeau led the art direction for Lammhults, shaping the visual and spatial identity of the brand across multiple platforms. This long-term collaboration included creative direction for campaign photoshoots, material and color curation, and the design of the brand’s physical activations such as showroom displays, trade fair stands, and temporary installations.

The work focused on carefully refining the brand’s expression, both echoing Lammhults’ roots as a prominent Swedish mid-century modern furniture brand and introducing references to contemporary architecture, art, and design.

Lammhults Art Direction

Year — 2019 to 2022
Location — Stockholm, Sweden  
Client — Lammhutls
Dimensions — 450 m² 
Production — Paul Vaugoyeau
Photography — Erik Lefvander